Up-Sell

By Joel Schneier
March 2, 2003

The place where I work is a movie theatre.  Not one of those small two theatre places, but a Cineplex.  We attract the big business and the wealthy customers.

I work at concessions.  You know, the popcorn and candy stands.  Concessions is the worst because you have to be a salesman. 

Some big guy with his girlfriend approach my register.  Their movie started ten minutes ago.  This is where I have to be a salesman:

"Hi, how may I help you today?"

"Give me a soda."

"What size would you like, sir?"

"Ummm, I don't care.  Small."

"Would you like to have a medium soda for a quarter more, sir?"

"Ummm, yeah sure whatever."

"Well, you could have a large for only another quarter more."

"Fine, fine.  I don't care, just give it to me."

"Sir, are you aware that if you purchase another medium or large soda and then a large or extra large popcorn you can receive a free candy?"

"Wait, no.  I don't want that."

"Are you sure?  It's a great deal, sir.  You are hungry aren't you?"

"No, I'm not hungry.  I just want a soda."

"Okay, sir."

"Thank you."

"What about a hot dog?  They're only $3.75."

"NO!  GOD DAMNITT!  I DON'T WANT A HOT DOG OR A POPCORN OR A CANDY OR A SECOND SODA OR WHATEVER ELSE YOU HAVE BEHIND THAT COUNTER!  NEVER MIND!  I DON'T WANT ANYTHING!"

The guy and his girlfriend run to their movie.  My boss who is at the register next to me says, "What's his problem?"

When I first started working here this is what they told me to do:  Up-sell.  Up-sell.  Up-sell.  Up-sell.  Up-sell. My goal is to extract as much money as possible from the pockets of rich white suburbanites. A small soda that holds 22 ounces is $3.00. You can get a medium soda that holds 32 ounces for only a quarter more. Or you can get a large soda that holds 44 ounces for only a quarter more than medium, two quarters more than the large. The ideology behind this is that to rich white people, money that is worth only decimals does not matter.  If they are already breaking a five or a ten or a twenty dollar bill, what's another quarter?

But then the movie theatre company gets greedy.  They up the prices.  Now the money that used to get you a medium drink gets you small.  The money that used to get you a large drink gets you a medium.  And now a large is a quarter more than it used to be. But what's another quarter?

If I get shot down up-selling, I'm supposed to try in another area.  The difference in each popcorn size is $0.75, though.  Nevertheless, I try and try and try and try until I am positive there is no more cash left in that customer's fat juicy wallet.

Most middle-aged to elderly women tell me that they can't eat that much food or drink that much soda.  I have to say in response, "Are you sure?  Why don't you just get it just in case?  You never know."  This works for those who can never make a decision.  If this tactic doesn't work I tell them they can give whatever they have extra to homeless people.  This works for those ladies with a kind hearted soul but are astoundingly stupid.  They don't realize that there are no homeless people in white suburbia. If the lady is evil, then I am told to give them a dollar short of change.  If they catch me I'm supposed to say, "I'm sorry, I don't know what you're talking about." If I ever get into a heated argument with anyone or they try to jump the counter to attack me I carry a stunner.  This is all procedural stuff . . . believe me.

Another tactic is to confuse the customer into buying more.  If they ask for popcorn I ask them what kind of drink they want.  If they don't want a drink then they have to come up with a reason for not wanting a drink.  A lot of people are lazy and will give in, but for those who are resilient I have to explain how salty the popcorn is or warn them of the dangers of dehydration (I think that's kind of ironic considering that soda makes you even thirstier). If they are still resilient I impose other products upon them, which we have a lot, until they cave in.  And if they don't cave in  . . . well, it will go on for a while.

Many people, especially elderly people, are bitter at how much of a rip-off everything is.  I won't disagree with them.  Most people who come to concessions will end up paying more for the food than for the movie. 

I completely agree that it is a rip off.  Since we buy soda in such large quantities, we end up paying $0.03 for each gallon of soda.  A medium soda is 32 ounces, or half a gallon.  Thus, a medium soda costs $0.015 plus the amount for the actual cup which is about $0.005 plus the lid and the straw which I believe are close to free individually. So basically you pay $3.50 for a medium soda.  The expenses for that soda are $0.02.  Thus, the theatre makes $3.48 for every medium soda sold.  That is somewhere in the neighborhood of 5,700 percent profit.  Keep in mind that my numbers might not be entirely accurate, but they are close.

Of course you do have to keep a few factors in mind. First, the movie theatre only makes money off of concessions. Two, there are a large number of employees who have to be given checks every two weeks. Three, the bills for the utilities of a Cineplex of this size are huge. Four . . . okay, I don't know any more but I'm sure there's a lot of other expenses. Ultimately I have no idea how much profit the movie theatre makes per year, but I know it all adds up to a nice sweaty wad of cash.    

I have been working at this godforsaken place for about eight months.  I hate it.  I hate it.  I hate it. I'm sick of selling disgusting food to people.  They don't need this food. All the food that we sell is fatty and grossly unhealthy.  I have never eaten even a single kernel of popcorn while I've worked here.  I never drink the soda, I drink water from a bottle from my house.  I never eat the candy or the hot dogs or pretzels.  Why?  Because it's disgusting food that I don't need.

Going to the movie theatre has lately become a privilege.  People end up spending at least ten dollars to stare at some movie for two-hours and be droned to the advertisements within the movie itself. It's all consumerism.  And I hate it. 

I know people have to earn a living.  I know that if you work hard for your money you should deserve to something more.  I'm not a communist or a socialist.  But I'm also not a capitalist.  I am simply discouraged at modern businesses.  The businesses are there to serve the customer.  But somewhere along the way they got the idea that the customer is there to serve the businesses.

It's become harder and harder for me to not shout out at every single customer that they don't need this fat-laiden shit.

I can't stand the fact that people are wasting their money to see the works of fake artists, people who don't share their gift with the world but sell it.

I can't stand the fact that people are then in turn wasting their money on shitty foods that only cause them to become addicted to sugar or sweetness. 

I fucking hate it.

So I've decided to sabotage the theatre.

I walk in the main entrance to the theatre.  It's a Saturday night and it's busy.  I had put in my two week notice already, and I'm here to pick up my last check. I'm carrying a back-pack with me.  It contains the equipment for the sabotage. After getting my check and thanking my boss I go into the men's bathroom.  In a lonely stall I unzip my bag filled with frozen chipmunks. I silently deposit one chipmunk in each toilet in the facility and leave.  I still have half a bag of frozen chipmunks left.  (Hmmm, that sounds like an icee flavor we used to serve.) I then go into the employee room to talk with some of my former co-workers. 

When I hear the loud screaming and everyone rushes out of the room to see what happened I sneak behind the counter and bury five or so chipmunks in the great pile of popcorn. Amidst the chaos I run into one of the movies and hide out for awhile. 

While I'm hiding my former boss runs into the bathroom and quickly removes every frozen chipmunk from each toilet.  Even the ones that hadn't been flushed.  He throws them in the trash can.Next he walks out of the facility and tells everyone that everything is just fine and they should go back to purchasing food and watching their movies.  And they do.  My former boss then takes a deep breath and runs outside twitching and screaming and his arms flailing after remembering what he had just touched with his bare hands. He goes home to take a bath (He lives right next to the theatre) and is back upstairs in time to witness the next wave of hilarity.

Some lady who was served a small popcorn when she could have purchased a medium popcorn for only $0.75 more is eating her popcorn innocently when her fingertips touch something hard and cold.  It isn't a popcorn kernel.  She digs this mystery out of her popcorn bag to discover it's a frozen chipmunk. As one can assume, she screams.  She screams very very loudly and then faints. A large number of people rush over to her aid.  They notice the chipmunk.  Now these new witnesses scream loudly.

My former boss who doesn't want to go through this kind of shit stuns all of these people with his stunner and then gets a few concessionists to help him drag the bodies outside.  He then gathers an emergency meeting with the employees.  He says, "We are going to find who has done this.  And we will make him pay!"

The employees split up into three search and destroy parties armed with stunners and water guns filled with scorching hot fake canola oil butter.  Meanwhile, my former boss is digging through the popcorn looking for any other frozen chipmunks.  After digging out my final chipmunk he discovers a note is tied to one of the chipmunks' neck.  The note is from me.  It says: 

"Sorry, but I had to.  If you want to know who's responsible for this mess then you'll have to find the note on the yellow chipmunk."

My former boss rips up the note.  He throws the chipmunk hard on the ground and it spatters all over the floor.

I just want to tell you that the only chipmunk fatality was this one.  Just because I froze the chipmunks doesn't mean they were dead.

At this time I'm hiding in the theatre.  The remaining chipmunks in my bag are beginning to defrost so I release them on the ground and they slowly begin to scurry around the theatre.  All except for one little chipmunk.  The yellow one.  I comfort him in my hand and pet him gently.  He's the special one.

I hear the theatre door slam open and there are ten of my former co-workers.  The movie stops playing and the lights go on.  They carefully inspect every one in the theatre except for me who has snuck out from the opposite exit.  The yellow chipmunk is in my pocket.

They grope every theatre patron until they notice the large number of chipmunks scurrying around the floor.  They foolishly attempt to catch or squash the chipmunks, but my fury little friends are much to fast.  The little critters scamper through the rest of the cineplex.  It's madness.  Pure madness.

I calmly walk out of the theatre.  I leave behind me a hilarious display of my former boss and co-workers frantically chasing around super fast chipmunks with my former boss yelling to find the yellow one.

In the parking lot I approach my former boss' car.  It's a very very very expensive BMW.  I open the door with a stolen set of keys I picked from his pocket and I place the yellow chipmunk gently on the driver's seat with the note attached to its neck. 

I smile and walk away for ever.

A few hours later my exhausted former boss comes to his fancy car to find that a yellow chipmunk is sitting in his seat and has whizzed several times by now.  He grabs it and tears off the letter and reads it.  The letter says:

The person who is responsible for this is you.  You did this to yourself by charging high prices for fatty foods that you keep people addicted to.  This was your own punishment for being greedy.  You will, however, change.  You will begin to cherish life and any being that holds life.  Start with this yellow chipmunk.  I'm not kidding.  You will take good care of this chipmunk.  If you hurt it in any way you will be punished again.  But this time with kangaroos.  I will be watching you.  I have my ways.  Furthermore, use your money for something useful, and not for cars.  If you are going to steal people's money than do something that isn't selfish.  While you might have earned your money through hard work if it weren't for all of your customers you'd have nothing.  They're not drones.  So just remember to take care of this chipmunk.  Or else . . . 

After reading this my former boss picks up the chipmunk and walks home.  Whatever happens to him after that, I don't really know or care.

 

 


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